The campaign is built on four key pillars - sustainability, preservation, advocacy, and nurture, encompassing education, stakeholder engagement, and a holistic shift in public behaviour.
Malaysian Deputy Prime Minister and Minister of Energy Transition and Water Transformation Fadillah Yusof said that the launch is the beginning of a larger national movement aligned with various regional and global initiatives such as Singapore’s ‘Every Drop Counts’, Europe’s ‘Water for Life’, and the United Nations’ ‘Water Action Decade’.
Fadillah said that education on sustainability is no longer optional, but it is an urgent necessity. The habits adopted today will shape the future of generations to come.
The campaign is built on four key pillars - sustainability, preservation, advocacy, and nurture, encompassing education, stakeholder engagement, and a holistic shift in public behaviour.
Fadillah stressed that the MADANI Smart Water campaign empowers individuals as agents of change by making water conservation a shared responsibility, thus strengthening the role of the people in ensuring the nation’s water sustainability.
This campaign also serves as a bridge between national policy and behavioural change, aimed at smarter and more effective water management. Without a sufficient, clean and safe water supply, the country’s development plans will be severely compromised, he warned.
Despite Malaysia having high annual rainfall, Fadillah noted, the nation still faces serious challenges, such as river pollution, unregulated development, and rising water demand due to population growth and urbanisation.
Moreover, climate change is a growing threat, contributing to erratic phenomena such as off-season floods and disruptions to raw water sources.
The Ministry of Energy Transition and Water Transformation is actively enhancing enforcement against water pollution, including efforts to amend the Water Services Industry Act 2006, expand monitoring systems in strategic areas, and roll out various education initiatives and public awareness campaigns./.
VNA
