Inspired by the passion of coffee, Mr. Duong Dinh Loc, residing at Phu Loi Street, Phu Loi Ward, Thu Dau Mot City, has built up his own buy-and-go coffee shop as a promising form of business model in Binh Duong Province.

Duong Dinh Loc is preparing coffee at his shop at No. 215 of Phu Loi Street Only after getting engaged in coffee shop owner was Mr. Loc satisfied with the job after quitting internet shop and IT equipment shop or his major of information technology degree.It was simple that he was addicted to original coffee and the buy-and-go approach was his answer.Loc said that he only drank coffee made by him to enjoy the origin of coffee beans. On a trip to Saigon, he came across a small coffee shop with simple decoration and humble price list.He said: “I’ve got to know that the coffee there was ground and its taste was more than what I’ve been engaged to. The curiosity grew and I was prompted to seek for the origin and operation methods of the shop.”Meeting Mr. Le Minh Cuong, Director of Le Phan Corporation, Duong Dinh Loc knew of nearly 100 shops of the same brand of Milano traded by Le Phan Corporation.Being supported by Mr. Cuong, Loc was determined to pursue the business. “The construction of a buy-and-go shop is to bring safe and quality coffee to everyone to enjoy and elevate Vietnamese coffee bean,” said Loc.By the determination, Loc has transformed an area of his internet shop to build up a buy-and-go coffee shop.Although Loc was experienced in coffee preparation and shop management, he also attended short-term courses on preparation, taste categorization, coffee preservation and shop management in a bid to be successful with the business.However, at the preliminary steps he has faced up challenges, especially in seeking for original coffee supplying sources.As new emergence in Binh Duong Province, the form of buy-and-go coffee was unknown to locals who only asserted of the convenience and non-luxurious stop.Loc informed that aside from premixed coffee, the shop was committed to more customer-oriented operations.The true meaning of buy-and-go coffee was to orient customers to buy coffee bean or high quality coffee powder.Shop design was important to create convenient, comfortable, and friendly space for true coffee enjoyment.Loc prioritized introduction and broadcasting of the new business form. And, delivery at site was the key to meet up demands.Every day the shop sells out 150 to 180 coffee cups at VND 10,000 to 12,000 a cup.Loc believed that he would be successful with the new business form.“For the time to come, I shall open more shops to bring tasteful and quality coffee to more consumers,” Loc said.Reported by Cao Son – Translated by Vi Bao