According to the General Statistics Office of Vietnam, the national customer price index (CPI) in August increased by 0.22% over that of last month and 4.43% over that of last year’s same period.
Thus, the national CPI in the first eight months of the year only surged by 1.84%. This was the lowest level during the past five years. That’s reason why retailers are making efforts in launching many promotional programs to stimulate demand, especially on the upcoming September 2 holiday.
Many cosmetic and fashion shops across Thu Dau Mot city, Thuan An town…have offered a 15%-40% discounts on products. According to a staff of Playless footwear shop at Becamex Trade Center in Thu Dau Mot city, each promotional program at the shop regularly absorbs a large number of customers and the shop’s turnover is higher than normal days…
Customers selecting promotional products at Thu Dau Mot city-based Big C supermarket
At Thu Dau Mot city-based Big C supermarket, there will be around 2,000 products with a 5%-40% discount in September ahead together with a lot of attractive vouchers.
The supermarket will also launch a program named “Seven days overflowing by the joy” with discounts from VND10,000 to VND30,000. Especially, a culinary competition named “Connecting family-Enjoying the joy” will be organized at Big C supermarkets nationwide for customers who like gastronomy. The final round of the competition will take place at Big C Phu Thanh in HCM city on the evening of September 7 ahead.
Meanwhile, Vinatex Mart will launch two promotional programs from now till September 2. Particularly, the “Shocking price” program will be implemented on August 25, 26 and 28. Coming to the program, customer have a chance to buy men’s pullovers at VND30,000 a unit, pupils’ socks at VND20,000 a pair and many other essential consumer commodities at very cheap prices. The program offering a 50% discount on products with the theme of “Welcoming National Day” will also help customers select hi-quality clothes with cheap prices for walking and traveling.
From now till September 14, Saigon Co.op will organize the 2014 “Pride of Vietnamese goods” promotional program. There will be more than 3,000 essential commodities with a 50% discount together with many promotional activities during the program.
Saigon Co.op has also just set a record for the miniature of a milestone about Vietnam's sovereignty over Truong Sa (Spratly) archipelago from 6,000 Vietnamese products. It is known that the miniature has also been exhibited at 71 Co.opMart supermarkets nationwide.
Whilst, province-based travel companies are launching many promotional programs for the upcoming September 2 holiday. Vietravel is a typical example for this. During the September 2 holiday, tourists will have a chance to enjoy interesting tours with attractive coupons from Vietravel …The company will have a promotion program with attractive prices, including a Honda City 1.5AT car, Sony LCD televisions…
Thanks to having good preparation, province-based supermarkets and travel companies have not raised their prices on the September 2 holiday, but launched many promotional programs for customers to stimulate demand for domestic market in the coming time.
Reported by Truc Quynh-Translated by K.T
