The campaign is officially implemented from April to June in Hanoi. The main content of the campaign is to build a network of green destinations, which are stores and restaurants in Hanoi. These stores and restaurants are mobilized to offer preferential prices and discounts for customers using green vehicles, especially bicycles. Thence it encourages Hanoians to change their habit of using motorbikes, one of the causes behind the increasing air pollution in the capital.
The campaign has attracted the attention of many stores and so far nearly 40 stores have committed to be green destinations and to offer preferential programs for customers who use bicycles. The campaign is being carried out in seven urban districts of Hanoi. In the coming time, the campaign may be expanded to all 10 districts in Hanoi.
The Green Destination activity group is founded by group of students from universities in Hanoi, with a mission to help minimize air pollution in the capital. Green Destination started operation in late December 2012 with the advice of experts and the support of Tea Talk Vietnam.
MBike Vietnam is the first bilingual magazine (English - Vietnamese) in Vietnam about bicycling, promoting it to 100% of the Vietnamese population. It was first published in March 2013. Mbike Vietnam will serve as a means of education, entertainment and information for those who love bicycles in Vietnam, as well as a premise for the development of the bicycle market in Vietnam./.
CPV
