Domestic customers have become more aware of the food safety, hygiene and quality, which is also the top factor in the trend of buying Tet food with Vietnamese trademarks. They have also received a deep impact from the “Vietnamese people give priority to using Vietnamese goods” campaign.
Boosting production
Currently, most confectionary shops at markets are flooded with confectionary products made by domestic manufacturers like Kinh Do, Bibica, Snfood, Phaner, Vinabico…These products have seen diversification in design compared to last year’s Tet.
Domestically-made confectionary products this year have accounted for 90% of the output of goods for Tet in the market
This year, Kinh Do has focused on product design diversification at customers’ demand. The group has launched two kinds of hi-grade cakes for Tet namely Korento and “Huong Xuan”.
Bibica’s confectionary products with over 150 kinds and nearly 40 designs will also bring customers many selections this Tet. Noticeably, Bicica has introduced a kind of high-grade cake namely Goodies with luxurious design, including cashew nut cookies, coconut cookies… Bicica has also provided cake boxes with luxurious design for Tet namely Palomino, Lucky, Victory, Happy…with the selling price between VND45,000 and VND95,000 per box.
Meanwhile, Hancofood has launched many kinds of confectionary products to serve customers for the upcoming Tet. Among them, Hancofood has paid attention to increasing the output of rice cake as this kind of the product is loved by customers for having good taste and reasonable price…
Confidence in Vietnamese goods
There are more than 90% of goods with Vietnamese trademarks placed at the prominent position on store shelves at province-based supermarkets.
Thanks to having the advantage about clear origin, Vietnamese businesses have affirmed their product quality in the domestic market. Most confectionary products to serve customers for this Tet are domestically-made ones.
Co.op Mart Binh Duong Director Vo Huu Thach said that the prices of domestically-made products have increased by around 10% compared to last year’s Tet, due to the increase of input cost. But, this is an acceptable increase…
Possibly speaking, there has been a growing trending of buying domestically-made products, which is obviously showed on the occasion of the annual Tet festival. Domestic customers have become more aware of the food safety, hygiene and quality, which is also the top trend of selecting and buying Tet goods with reliable trademarks...
Reported by Truc Quynh-Translated by K.T
