One of the bold marks of the campaign "Vietnamese people give priority to using Vietnamese goods" for many years is that it has aroused the pride of Vietnamese goods in the domestic and export markets. The spillover effect from this campaign has contributed to helping Vietnamese goods no longer be inferior in the domestic and foreign markets; at the same time forming Vietnamese brands that are symbolic of national pride.
Vietnamese goods in traditional markets, supermarkets, and shopping centers now account for a high percentage of stalls. Not only that, domestically produced goods are also spread through trucks bringing Vietnamese goods to rural areas... In addition to the efforts of enterprises in constantly improving quality, design, and competitiveness for each product, it is clear that the campaign "Vietnamese people give priority to using Vietnamese goods" has made significant contributions. Stemming from patriotism, national pride; at the same time, on the basis of comparison of product quality and design, Vietnamese people increasingly prefer to consume goods of domestic origin.
Moreover, many brands of goods and services such as Viettel, VNTP, FPT, Vinamilk, Trung Nguyen, TH True Milk... have become symbols bearing strong Vietnamese values. In Binh Duong, a dynamic locality with strong development in industry and service, has also maintained and developed many famous Vietnamese brands. These are traditional brands such as Lai Thieu Mangosteen, Bach Dang Grapefruit, Minh Long I Ceramics; Tuong Binh Hiep lacquerware... and many prestigious new product brands, conquering consumers, establishing a foothold in the market...
According to recent statistics, Vietnamese goods now account for more than 90% of the distribution channels of domestic enterprises. As for the distribution channels of foreign enterprises in the Vietnamese market, the proportion of Vietnamese goods also accounts for 60-96%. In particular, statistics also show that 76% of Vietnamese consumers prefer domestic products. This shows that "Vietnamese people prioritize using Vietnamese goods" is no longer a slogan, but has spread widely in the consciousness of the whole community. This is also the basis for Vietnamese goods to continue to dominate the domestic market, firmly compete with imported goods in the "home field"; at the same time, rise to affirm the value and pride of Vietnamese goods in the international market.
Reported by Dam Thanh - Translated by Ngoc Huynh
