At present, with the proportion of Vietnamese goods accounting for 70-95%, supermarkets, trade centers are still the effective distribution channel for Vietnamese goods, thereby contributing to the increase of domestic manufacturers' revenues in supermarket.
Development cooperation of Vietnamese goods
According to representative of Big C system, customers prefer Vietnamese products because of stable quality, reasonable price and familiar to domestic consumers. Currently, Big C is dedicated to the display area for local products and products on the list of more than 40 small and medium-sized enterprises that support the development of Central Group Vietnam. Local products are being sold at Big C Binh Duong such as Ban Bong (Dong Thap) banana jam, Thanh Xuan nem chua (Dong Thap) ... Big C regularly organizes promotional activities. Vietnamese products with the program as: Vietnamese goods in the heart of Vietnamese people, excellent Vietnamese cuisine, pride of Vietnamese products.
Customers buy Vietnamese goods at Binh Duong Lotte Mart. Photo: Thanh Hong
Nguyen Ngoc Anh, in Phu Cuong Ward, Thu Dau Mot Town, said that most of her household items are now produced by domestic enterprises. Domestic goods of higher quality, beautiful design, reasonable price among others are the reasons she believes in using Vietnamese goods.
According to Binh Pho Co.op Mart Supermarket, after 7 years in response to the campaign "Vietnamese people give priority to using Vietnamese goods", the Co.op Mart system has developed, implemented and developed internal strategies’ localization to strongly support Vietnamese enterprises in promoting and distributing products to consumers. At the same time, Co.op Mart also bridges information from consumers and feedback information back to manufacturers to local information, oriented to improve production and products development to better satisfy the needs of consumers as well as catch up the tastes of consumers.
Vu Thanh Tan, Big C supermarket chain communications of Vietnam, said with a large distribution system across the country; With the commitment "To contribute to the prosperity of Vietnam and to improve the quality of life of the Vietnamese", Big C and Central Group Vietnam has continuously supported, cooperated with suppliers and manufacturers. Inland to bring Vietnamese goods into the modern retail system. Big C also strives to develop the consumer market, build the brand for Vietnamese goods in the domestic market, support Vietnamese goods seeking export opportunities to Thailand.
Pham Thi Bich Ngoc, Director of Fresh Food Lotte Mart Vietnam, said that Lotte Mart always prioritize the development of Vietnamese goods. Up to now, more than 95% of Vietnamese goods have been displayed and sold at supermarkets. Besides, Vietnamese goods are also promoted by supermarkets, exported to Lotte Mart system in other countries, as well as promotion of export of Vietnamese goods to potential markets in the region. According to Ngoc, support for Vietnamese goods has also been extended to cooperate with the development of a variety of labels to serve the needs of consumers. In particular, in 2016, Lotte Mart launched the Choice L product line - a joint venture between Lotte Mart and local suppliers through improved production processes and redesigned packaging. Ensure the integrity of the product quality of the manufacturer. In the time to come, Lotte Mart will continue to seek, prioritize cooperation in developing Vietnamese goods, create bridges and be a reliable partner for Vietnamese products.
Producers should be active
According to experts, in order to effectively carry out the campaign, "Vietnamese people prioritize using Vietnamese goods" requires active participation of Vietnamese enterprises in understanding the psychology and needs of consumers. Used to provide the right goods; Take initiative to reach consumers to know, understand, accept and use products bearing the Vietnamese brand. In order to bring Vietnamese goods to consumers far and wide, domestic enterprises must first understand and hit the consumer psychology.
Duong Bao Khuong, Deputy Director of Binh Pho Co.op Mart said that the factors that help the product reach consumers and create a place in the market is the variety of models of goods categories; Along with that, the quality of products must be ensured and the prices must be in line with the quality criteria; Customer service and especially consumer must have easy access to the product. In this success can not be the lack of cooperation of distributors, which is still the mainstream retail system.
Lotte Mart's representative said that through programs, conferences, partnerships in Vietnamese goods development or the supply chain linkage program, they create a perfect link to create a business ecosystem. Jointly develop the production and distribution of Vietnamese products with domestic and international competitive brands. Therefore, the state management agencies should continue to intensify propaganda campaign "Vietnamese people use Vietnamese goods"; To adopt policies to support practical and more effective tax and preferential capital sources for Vietnamese enterprises. In addition, the functional sectors need to do good inspection and control of the market, to take more effective measures against counterfeiting, counterfeit and low quality goods to protect consumers and businesses, distributors.
Reported by Thanh Hong – Translated by Vi Bao
