After a strong development in HCMC and reaching many successes, big companies of Cho Lon electronics supermarket, Thien Hoa, Nguyen Kim started bounding for provincial markets to increase their sales. Nguyen Kim electronics supermarket now has 10 centers across Da Nang, Bien Hoa, Vung Tau provinces and will set up more centers in Binh Duong and Binh Phuoc provinces in the coming time. Meanwhile, Cho Lon electronics supermarket now has 18 supermarkets nationwide. In the past year, Cho Lon developed 6 more supermarkets throughout provinces encompassing Binh Duong.
After a short time, Cho Lon Binh Duong electronics supermarket has lured numerous clients whilst Thien Hoa electronics supermarket has also gathered a big volume of clients, thanks to preferential prices and various kinds of products. Nguyen Kim electronics supermarket will open an electronics center on April 30 holiday ahead.
With the appearance, provincial electronics shops such Trung Thao, Thanh Loc, Phuong Hong… will compete fiercely to exist and develop.
A fierce struggle
Many said that competition between the big companies and local electronics shops will be an unequal struggle. However, local electronics shops have great advantages of available space whilst the big companies must monthly spend hundreds of millions of VND for space rent.
At present, Binh Duong household electronics market has become a fierce battlefield between local electronics shops and big companies from the HCMC.
Amid the harsh competition, local customers will enjoy interests from constant promotional programs.
Reported by K.Vinh – Translated by A.C
