Building trademark for Binh Duong farm produce over years lured attention from farmers. However, this is a difficult problem in need of answer.
During a long time, mentioning Lai Thieu orchard, everyone thinks of Binh Duong province. Lai Thieu orchard is only a way of affirming the orchard’s distinctive characters but it has yet to be a trademark.
Vinamit – one of strong trademark of Binh Duong farm produce.
Binh Duong’s fruit is very delicious and ensures safe standards but only Binh Duong people and some several other provinces know of it. Bach Dang grapefruit, green skin grapefruit of Phuong Uyen, Thanh Thuy farmsteads are trademarks built by the farmsteads’ owners. They seek standards of production and procedure to build a trademark by their own.
A question in need of answer
Farmers have faced many obstacles in building trademark. Binh Duong’s some farm produces have their trademarks but farmsteads’ owners have to learn about and conduct registration according to standards of VietGap, Global Gap… However, how many farmers can do this?
According to many farmsteads’ owners, to create trademark for local farm produce, it is necessary to conduct linkage between scientists, managers, farmers, businesses. Most of local farm produce has yet to have stable consumption source. Therefore, once without stable consumption source, farmers will not invest billions of VND in machines for production. Besides, trademark is accompanied by styles, package, advertisement but the accompanied elements are in need of assistance of relevant units. The units will help farmers maintain their farm produce.
In addition, building trademark for farm produce needs change of farmers’ cultivation custom. To gain a strong trademark impacting on farmers, it is necessary to set up specialized zones. Doan Minh Chien farmstead owner said that businesses do not dare to invest in farmsteads. Some farmsteads’ owners have built their trademark but they can not export their products.
Possibly speaking, building trademark for Binh Duong farm produce is a problem. Once trademark was built, local farm produce’s value will be surely improved. Building a strong trademark aims at warding off loss in home market prior to penetration of countless fruits from China, Thailand…
Reported by C.Son – Translated by A.C
