After three-year implementation, the campaign of “Vietnamese people give priority to using Vietnamese goods” has created positive changes and it has become an action movement of localities and units across the province and received enthusiastic response of people from all walks of life. This was also the assessment of provincial Party Committee Permanent Deputy Secretary, People’s Council Chairman Vu Minh Sang about the campaign.
Distribution channels for Vietnamese goods
Since 2010, provincial Department of Industry and Trade has cooperated with provincial Steering Board for the Campaign of “Vietnamese people give priority to using Vietnamese goods” and relevant agencies to organize 14 market-days of “bringing Vietnamese goods to rural areas and industrial parks”.
Each market-day has absorbed 30
enterprises with nearly 50 booths and it has also lured around 60,000 visitors
with a total revenue estimated at around VND6bln. Along with providing goods
with preferential prices, the organizers have mobilized enterprises to donate
gifts to poor people and poor-but-excellent pupils. 
The animation of a booth at the market-day “bringing Vietnamese goods to rural areas” just organized in Phu Giao
The local functional agencies have paid attention to implementation of the price stabilization program for some essential commodities, absorbing the participation of 8 enterprises with 82 outlets around the province.
Such these apart, the local functional agencies have given support to enterprises when taking part in trade fairs at home and abroad. Enterprises have developed more distribution channels through trade fairs. At the LifeStyle-Vifa trade fair alone, enterprises, namely Thien Thanh, Quang Minh, La Thanh, Lam Hiep Hung, Tien Trien..., have signed contracts valued at more than US$300,000.
In 2011, the province also supported 20 enterprises to attend international trade fairs and exhibitions in Singapore, Germany, U.S….with many contracts valued at US$800,000 signed.
Measures to improve the quality of campaign
After three-year implementation, the campaign of “Vietnamese people give priority to using Vietnamese goods” has contributed to strengthening enterprises’ distribution channels and trade promotion. The ratio of Vietnamese people using Vietnamese goods has also increased to over 60% from 20%.
Pham Van Canh, Chairman of provincial Fatherland Front Committee cum Head of provincial Steering Board for the Campaign of “Vietnamese people give priority to using Vietnamese goods” said that the campaign has created positive results. Particularly, it has step by step raised enterprises’ responsibility to customers and created favorable conditions for them to expand consumption market, contributing to promoting the domestic production and business.
The market-days of “bringing Vietnamese goods to rural areas” plus the price stabilization program have also helped customers in the rural region get access to high quality Vietnamese goods with cheap prices. But, there have been many obstacles in the process of realizing the campaign.
For the campaign getting better results, the local functional agencies need to speed up the propaganda and State administration work. Tran Thi Son, Deputy Head of provincial Steering Board for the Campaign of “Vietnamese people give priority to using Vietnamese goods” said that the establishment of “steering boards” at grassroots level is being suggested to further promote the campaign.
Reported by Bao Anh-Translated by K.T
