The campaign of “Vietnamese people give priority to using Vietnamese goods” has contributed to creating positive changes in customers ‘psychology. Especially, Vietnamese goods have always been the top selection of domestic customers because of their high quality, reasonable prices and clear origins amid Covid-19 pandemic.
Vigorous change in awareness
As surveyed, province-based supermarkets always have adequate supply of commodities, especially hi-quality Vietnamese ones with the Ministry of Health’s certificates on food safety and hygiene, ISO or HACCP certificates. They also give priority to selecting commodities from cooperatives with VietGAP, Global GAP certificates…
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Customers at Co.opmart Binh Duong supermarket
Hoang Long, Director of Co.opmart Binh Duong supermarket said that the supermarket chain now has a total of more than 50,000 products for customers, 90% of which are domestic ones. The supermarket chain has increased the stockpiling of goods by 40% compared to normal days. Stockpiled goods are necessities, including rice, instant noodles, milk, vegetables, fruits, chemicals…to serve customers ‘demand for shopping during the Covid-19 pandemic.
More than 80% of commodities at province-based supermarkets are domestic ones. This shows that domestic enterprises have affirmed their trademarks, winning customers ‘faith. Customers have had faith in buying and using Vietnamese goods because of reasonable prices, especially amid the Covid-19 pandemic. Le Thi Hien in TDM city’s Phu Tho ward said that Vietnamese goods have good quality with reasonable prices and clear origins. Similarly, many other customers have also chosen domestic goods during the current period.
Joining hands in market stabilization
According to leader of provincial Industrial Development and Trade-Investment Promotion Center, one of considerable results from implementing the campaign of “Vietnamese people give priority to using Vietnamese goods” via the program of “bringing Vietnamese goods to countryside” was to not only create a two-way interaction between enterprises and people in rural areas, but also make a strong change in customers ‘awareness towards purchasing domestic goods. This was also the opportunity for people in rural areas to buy hi-quality Vietnamese goods.
As surveyed, all goods at market-days “bringing Vietnamese goods to countryside” were domestic ones with reasonable prices and clean origins. Tran Kim Sang, Director of Kim Sang Agricultural Product Production Joint Stock Company said that taking part in the Program of “bringing Vietnamese goods to countryside” over the past time helped the company promote its trademark in rural areas, contributing to stabilizing its production activities.
During the 23-year operation process with experience in the organization of the Program of “Customers and hi-quality Vietnamese goods” together more than 10-year response to the campaign “Vietnamese people give priority to using Vietnamese goods”, Co.opmart has set up and developed its “domestic” strategy, aiming to strongly support domestic enterprises in popularizing and distributing their products to domestic customers.
With clean origins and quality ensured, Vietnamese goods have won customers ‘faith. This has contributed to raising their awareness, sense of responsibility in consuming Vietnamese goods, helping domestic enterprises surmount difficulties amid the Covid-19 pandemic, affirming their trademarks to customers nationwide.
Reported by Thoai Phuong-Translated by K.T
