The system of supermarkets in the province has prepared stabilized goods and promotional products in large quantities to serve the shopping needs for the new school year.
Discounts up to 50%
Along with the textbook, notebook 10-15% discount program from companies, such as Binh Duong Book and Educational Equipment Joint Stock Company, Binh Duong Culture and Trade Joint Stock Company, many stationery and school supplies are now also discounted by supermarkets in the province. Accordingly, Big C supermarket has a "Back to school" promotion, applying a 50% discount on more than 1,000 kinds of school supplies. Specifically, student bags are discounted by 33% (from VND 179,000 to VND 119,000 / product); backpacks are discounted by 31% (from VND 379,000 to VND 259,000 / product); 46% off for helmets, children bikes, water jugs ...
Parents purchased school supplies at Big C Binh Duong Supermarket.
To school uniform, this year Co.opmart offers products of Sanding and SCG priced at from VND 52,900 to 144,000 / white shirt, VND 59,900-206,100 / green trousers; backpacks, bags and briefcases of Mr.Vui, Miti are reduced from VND 126,000 to 539,100 per product. Lotte Mart representative informed, to welcome the new school year, Lotte Mart promotions focused on school supplies, backpacks, school uniforms and nutritional foods, prices are reduced 5 - 49%, applied from July 26 to August 28. Lotte Mart also has many other attractive activities and gifts within the program.
It is noted that in the Binh Duong market, products for the school year of 2017-2018 have quite stable price. However, retailers said that they were launching a variety of promotions and discounts to products for new school year from now to the end of August. Most retailers have prepared abundant goods to meet shopping needs with economical prices.
Vietnamese goods rise
Preparing for her daughter in the new school year, Ms. Nguyen Thi Phuong, in Hiep Thanh Ward, Thu Dau Mot City bought fabric for her daughter’s “ao dai”. The brand name chosen by Ms. Phuong believes is Thai Tuan - a Vietnamese enterprise. Ms. Phuong said good material, reasonable price and Vietnamese origin of this brand name were the reason for her selection. Furthermore, this year all other school supplies such as bag, boxes, shoes ... she also bought goods produced by domestic enterprises.
With guaranteed product quality and reasonable prices, domestic products are increasingly trusted by customers. Therefore, manufacturers to retailers, enterprises of market stabilization program have actively introduced new products with domestic origin to customers.
According to Mr. Do Quoc Huy, Director of Maketing Saigon Co.op, the preparation of stabilized goods and sales promotion for this new school year has been performed from Mar 2017 by Saigon Co.op and their partners in order to actively take control of sources of goods and then monitor quality, design and price. In addition to promotions and price stabilization, Saigon Co.op is also applying alternatively discounts on fresh foods, nutritious foods, etc. to help consumers care for their children.
The market is in its third stage - the last shopping phase of products for the new school year, so supermarkets in the province are also deploying discount programs on many goods, especially goods are manufactured by domestic producers.
Reported by Truc Huynh – Translated by Ngoc Huynh
