Fairs and exhibitions are the best trade promoting channel helping local enterprises, producers and businesses seek out their markets satisfying consumers’ needs.
Product introduction enhanced
Through the channel of trade promotion, many products of enterprises in the province, in years, have been produced for customers inside and outside the province. Tran Tien Nam, Chairman of Quang Minh Production - Trading Joint Stock Company in Ben Cat Town, said that participating in trade fairs in and outside the country has given businesses more opportunities for product promotion. In addition, businesses would also find out the tastes and multi-dimensional view of consumer demands. Through these activities, businesses could develop their marketing strategies and opportunities to find market placement.
Products produced by Quang Minh Production - Trading Joint Stock Company are on display at Havana International Fair in Cuba. Photo: P.V.
Only in 2017, the Trade Promotion Center of the province has organized for enterprises to participate in many domestic fairs, such as fairs for agricultural cooperatives, unions of cooperatives and enterprises mostly in Hanoi, Vinh Long Trade - Industry Exhibition 2017, International Fair of Vietnamese Handicrafts and Gifts - Life Style 2017 in Ho Chi Minh City, the second National Tai Tu Music Festival 2017.
Pham Thanh Dung, director of the provincial trade promotion center, said that in 2017 the unit has successfully organized for 6 companies to participate in the international exhibitions of interior decoration in Singapore. For the International Fair of Vietnamese Handicrafts and Gifts - Life Style 2017, the center has supported the delegation of 12 enterprises under the Ceramics Association to participate in the general booth with an area of 288m2. The participation in fairs has helped popularize the local specialties of ceramics, lacquer and many more to the markets at home and abroad. In addition, the enterprises have also sold more products to gain over VND 400 million along with 3 sales contracts of USD 230,000 and 2 contracts to open goods distribution agents in provinces.
Efforts of departments and enterprises needed
In addition to the achieved results, the record shows that the product categories at some fairs are not diversified and rich while packaging and design are not eye-catching and are insufficient of product information. Along with that, the promotion has been limited and many businesses have not focused on building their own brands to attract more customers.
Dung said that in order to further promote the trade promotion program, in the near future, the provincial Trade Promotion Center will step up the mobilization of enterprises to participate in trade promotion programs in the country in order to help them expand the market share and promote their products. As for the trade promotion program abroad, the center will continue to closely coordinate with the trade associations to better promote the image of Binh Duong and local major products such as wood, ceramics, textiles, leather shoes, lacquer etc. to customers at large and prestigious fairs and exhibitions in and outside the country.
In addition, businesses and traders participating in the fairs and marketplaces need to achieve higher efficiency and improve the quality of their products by diversifying production according to the needs and tastes of customers. To do this, close coordination among related sectors is needed along with besides the endeavors of enterprises.
Reported by Thoai Phuong – Translated by Vi Bao
