Domestic customers increasingly favor Vietnamese products. However, according to experts, in order for domestic products to dominate the market, there are still many works need to be done, in which two elements, quality and brand, need to be placed on top.
To actively take Vietnamese products further
Currently, goods produced by domestic enterprises in the province are popular in the market, from traditional markets to supermarkets. Nguyen Thi Mai, in Chanh My ward, Thu Dau Mot city, said that in recent years, she often chose to buy domestic products. According to Ms. Mai, goods produced by Vietnamese enterprises are increasingly improved in terms of quality, designs, and competitive prices, so consumers prefer to buy Vietnamese products.
Representatives of many domestic enterprises said that they made great efforts to improve the design and quality of products so that they could elevate their brand name and prestige in the hearts of Vietnamese consumers. Because support in the domestic market is an opportunity for businesses to maintain, develop and expand into new markets.
Nguyen Van Loc (middle), Provincial Party Standing Committee member, Head of Provincial Provincial Party Commission for Mass Mobilization, Chairman of Provincial Vietnam Fatherland Front Committee, visits Vu Nhat Nam Pharmaceutical Company’s booth at the 10-year summarizing conference of the campaign "Vietnamese people prioritize using Vietnamese goods" of the province.
Many domestic enterprises in the province actively participated in events adnd programs to bring their products to rural areas; proactively sold original prices to their officials and employees in company to help them buy and use good products of their own companies, for example, Protrade Garment Company, Uni Presiden Company, P&G Company... In addition to the efforts into product marketing, business managers always creates favorable conditions for customers to buy genuine goods, and at the same time, help businesses get good distribution sources for Vietnamese goods.
Binh Duong has successfully implemented selling points of Vietnamese products in the area, prominently programs of bringing Vietnamese goods to rural areas, workers' markets, safe agricultural markets... in industrial zones and clusters. Since then, many products representing strengths of localities in the province such as Tu Bon lacquer, honey, forest flowers of Binh Duong, Cuong Phat ceramics... have been well-known and chosen by consumers in the province and other provinces and cities.
Quality as a foundation
Currently, enterprises in Binh Duong are gradually consolidating their prestige and brand name in the domestic market. Recent statistics of functional industries show that the number of 90% products in national supermarkets to be Vietnamese products, in which there were many products and goods of Binh Duong enterprises, is a convincing proof.
Tran Thi Hong Hanh, Vice Chairwoman of Provincial Vietnam Fatherland Front Committee, Deputy Head of provincial Permanent Steering Committee of the campaign "Vietnamese people prioritize using Vietnamese goods", said the rate of Vietnamese products at supermarkets accounted for over 90%. This is an unachievable number, if Vietnamese products do not conquer consumer trust and choice. This figure also implies that the campaign has really created great changes in consumption psychographics and habits of Binh Duong people.
However, the penetration of foreign businesses is also causing many difficulties for domestic enterprises. Experts said that with outstanding designs, appearances, and quality, commodity products from Japan and Thailand are truly formidable opponents of domestic enterprises. Therefore, in order for Vietnamese products to be trusted by everyone, enterprises have no choice but to put quality first.
As one of the companies accompanying the campaign for many years, Lu Vuong Vu, Director of Vu Nhat Nam Pharmaceutical Company (Tan Uyen town), said that to change psychographics and thinkings of Vietnamese consumers, businesses must bring customers good quality products with competitive prices. To do this, businesses must make high-quality products with reasonable prices, thereby changing consumer awareness: Abandoning xenophily, increasing love and trust in Vietnamese products.
According to Mr. Vu, besides conquering Vietnamese people with prestige and brand name, Vietnamese businesses must also create trust for consumers with service attitude.
Nguyen Lam Vien, Directors Board’s Chairman cum CEO of Vinamit Company, said that when FTAs including Vietnam membership take effect, there will be many import tax lines equal to 0%, affecting the price of imported goods. Therefore, in order for Vietnamese goods not to be surpassed by foreign goods of the same category, domestic enterprises need to step by step reorganize production, invest in science and technology, well organize distribution systems, and together create strengths, as the national economy is deeply integrated into the global economy.
Reported by Thanh Hong – Translated by Ngoc Huynh
