Binh Duong province’s pottery industry this year is expected to further reach high growth. But, the industry must still make efforts in keeping its trademark and market amid the pottery’s market facing fluctuations.
Export market expansion
The whole province is now home to nearly 300 pottery making facilities with the annual output of 130-150 million of various products. Over the past time, the local pottery industry’s annual average export value was around US$150million while its annual domestic revenue was around US$70million.
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Pottery production at Phuoc Du Long Company
Vuong Sieu Tin, Director of Phuoc Du Long Company said that province-based pottery companies, namely Cuong Phat, Minh Long I, Phuoc Du Long…have got orders till Q2, 2019. The province’s pottery industry has not only gained stable growth, but also constantly enjoyed favorable conditions from production technologies and workforce.
Ly Ngoc Bach, Director of Cuong Phat Company said that EU has imposed anti-dumping duties on Chinese pottery products. This is seen as one of advantages for domestic pottery industry. Besides, pottery enterprises in Vietnam in general and Binh Duong in particular have bravely improved their production technologies to enhance the quality of products with price decreased, thereby improving their competitiveness in the market.
According to provincial Ceramics Association, the province’s pottery items are present in more than 50 countries and territories around the world. Noticeably, the province’s pottery industry has still maintained its export markets in the
Efforts to keep trademark
The owner of a pottery company in Thuan An town said that most of province-based large-scale pottery companies have changed their production technologies. But, some small ones have still used old production technologies with seasonal workforce, so their products have poor quality. This will affect the prestige of Binh Duong’s pottery items. Whilst, some foreign enterprises have come to Binh Duong for investment to enjoy preferential tax policies, which will also influence the domestic pottery industry.
Provincial Ceramics Association has reflected the above fluctuation to the local functional agencies for timely solutions. To hold fast to the local pottery trademark, the association has boosted a task of popularizing pottery items, actively taken part in pottery trade fairs at home and abroad…
Reported by Xuan Vi-Translated by K.T
