It is the seminar theme set out by the Ministry of Trade and Industry’s Trade Promotion Bureau and the provincial People’s Committee held on Dec. 4 under the framework of 2014 Southeastern trade and industry sector fair and handicraft exhibition.
Visitors at the 2014 Southeastern trade and industry sector fair.
The seminar attracted participation of nearly 100 reps of industry and trade sector, enterprises from the Southern provinces and cities.
Efficiency on trade promotion
At the seminar, Bui Thi Thanh An, vice head of the Ministry of Trade and Industry’s Trade Promotion Bureau shared, activities of trade promotion from the Southern provinces and cities in general and the Southeastern localities in particular have promoted real efficiency. Specifically, from trade promotion programs of HCMC, Binh Duong, Dong Nai, Ba Ria-Vung Tau, Long An and more, enterprises expand goods distribution channels through trade centers, supermarket system, wholesale markets. In adition, cooperation programs of trade promotion of the HCMC and provinces of the Southeastern region facilitate enterprises, farmers, breeders, producers’ production and business development.
A rep of the provincial department of Trade and Industry said that through trade promotion of the HCMC, enterprises in this region have upheld advantages of investment, production and business development, well meeting requirements of distributors and markets.
Specifically, Sai Gon Co.op invested in developing many supermarkets across localities such as Binh Duong, Ba Ria-Vung Tau, Dong Nai, Tay Ninh and more. Vietnam National Textile & Garment Corporation (VINATEX) invested 2 more supermarkets in Binh Duong and Binh Phuoc with the total capital of nearly VND100bil. Many other units of the HCMC linked with Dong Nai, Binh Duong, Tay Ninh, Long An and among others to build chains of safe food production and supply and help farmers set up large scaled breeding and farming areas to place jobs and increase their income.
Many deputies of provinces and cities raised efficiency of trade promotion programs and linkage between provinces and cities through fairs, seminars and conferences in a bid to help enterprises meet and seek out opportunities of development cooperation.
From these programs, producers, distributors and consumers will meet together through assistance from trade promotion agencies. Many deputies said that after many years of launching these programs, HCMC and provinces of Binh Duong, Dong Nai, Binh Phuoc, Tay Ninh, Long An and more focused especially on linkage role to help enterprises spur development of goods distribution system, creating an effective bridge between enterprises and consumers and strategic partners.
Cooperation for effective linkage
Sharing experiences from trade promotion of Japan, Mrs. Fukagawa Atsuko, rep of Japanese trade development organization said that Japan’s trade development agencies have positively mulled over markets, drawn good experiences to help enterprises change trend of investment of trade and service sector. Recently, owing to advantaged factors of investment environment in the Southeastern provinces and cities, many Japanese enterprises have invested bravely in these localities, including Binh Duong. They have focused on developing trade and service sectors such as automobile, motorbike, footwear, steel and electronics. “The main factor for trade and service development is to shake hand for effective linkage”, Mrs. Fukagawa Atsuko said.
Referring to measures of spurring trade promotion in the coming time, Vo Van Cu, director of the provincial department of Trade and Industry wished to boost up linkage between trade and industry sector of provinces and cities. Meanwhile, reps of departments of Trade and Industry from provinces of Binh Phuoc, Binh Thuan, Ba Ria-Vung Tau, Long An, Tien Giang, Vinh Long said that aside from instruction and well management from local leaders, trade and industry sector, trade promotion activities should have assistance from central and local mass media agencies. Role of dissemination is a decisive factor for mobilizing consumers to join in programs of trade promotion, seminars and fairs.
Reported by H.Van, X.THI – Translated by A.C
