In response to the “Vietnamese people give priority to using Vietnamese goods” campaign and in order to improve domestic goods’ competitiveness, Binh Duong and enterprises in the province have made efforts in improving the quality and design of goods as well as ways to serve locals.
Pervasion
According to a survey just conducted, up to 75% of residents in the province have given priority to buying Vietnam-made goods. And 77% and 88% of goods sold at province-based markets and supermarkets are now Vietnamese ones. Provincial Department of Industry and Trade has also frequently organized market-days of Vietnamese goods with preferential price together with plenty of attractive promotion programs in the rural areas of the province. This is also the chance for participating businesses to promote their trademarks for consumption market expansion.
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Locals selecting goods at Co.opmart Binh Duong supermarket
Nguyen Thi Thanh Truc, Deputy Director of Co.opmart Binh Duong supermarket said that since 2009, the supermarket has actively responded to the “Vietnamese goods give priority to using Vietnamese goods” by concrete, attractive and effective programs. Particularly, the “Being proud of Vietnamese goods” program is held annually on September with a focus on reducing the price of Vietnamese goods, especially essential ones. This has contributed to increasing the purchasing power of locals to Vietnamese goods. All staff at the supermarket have also given priority to using Vietnamese goods. In Q1 2016, the supermarket teamed up with relevant units to organize 10 trips bringing Vietnamese goods to rural areas of Dau Tieng, Phu Giao…with a total revenue of approximately VND1bln.
Making the best of on-site advantages
The quality of Vietnamese goods is being improved, but some, especially traditional handicraft items have not been competitive enough yet.
Nguyen Thanh Danh, Deputy Head of provincial Market Control Sub-department said that domestic enterprises need to attach special importance to protecting and promoting their trademarks. Besides, they need to focus on improving their products’ design as there is now a rampancy on fake products with Vietnamese trademarks. Distributors and traders should also not “lend a hand” to actions relating to trade fraud, consumption of fake products, contributing to protecting customers’ legitimate rights and interests.
Nguyen Thi Cuc, Head of Ba Nhat rattan-bamboo cooperative said that the cooperative’s products have been reseached with careful tests in terms of quality, design and utility in line with customers’ taste in many countries in the world. With such way, they are now present at supermarket chains in Europe, the U.S…This has also contributed to helping Vietnamese goods assert their position in both domestic and overseas markets.
Whilst, according to Nguyen Quang Vu, Chairman of Binh Duong Footwear and Leather Association, domestic enterprises need to research and generate products at customers’ taste; switch to state-of-the-art production technologies; step by step build up a large partner system…More importantly, the linkage between suppliers, producers, distributors and State also needs to be promoted to set up and protect Vietnamese trademarks.
According to experts, domestic enterprises need to bend on domestic market development; fully tap existing potential towards sustainable domestic goods production with good productivity, quality and competitive capacity…
Vu Trong Kim, Vice-Chairman of the Vietnam Fatherland Front Central Committee cum Deputy Head of the Central Steering Board for the “Vietnamese people give priority to using Vietnamese goods” campaign said that after six years of implementing the campaign, 93% of domestic customers have given priority to using Vietnamese goods. The target of the campaign by 2020 is that Vietnamese goods will account for 80% of market share at traditional goods distribution channels in the rural areas of the country. All provinces and cities under the central control will also build up fixed Vietnamese goods selling points. Besides, the distribution network of Vietnamese goods in 63 provinces and cities nationwide will be updated to opportunely support State administration work and domestic enterprises in production-business.
Reported by Quynh Nhien-Translated by K.T
