Disease has been well controlled, trade and services have been gradually restored. Purchasing power of goods and consumption has shown signs of rebound, but it is still not really exciting.
Activities of purchasing goods and consumption of people are gradually stabilized
Economy flourishes
After a period of seclusion due to the Covid-19 epidemic, until now, the activities of shopping for goods and commercial services in Binh Duong are active again. At supermarkets in the province such as Co.op Mart, Big C, Lotte or Aeon ... all recorded an increase in visitors. The supermarket system has also received rushed orders from phone and Zalo.
Estimates by Mr. Thai Thanh Nhan, Head of Fresh Food Department of Big C Binh Duong Supermarket show that sales of this supermarket system have recovered an average increase of 30% compared to the time Covid-19 epidemic began. early outbreaks and social isolation. According to Mr. Nhan, the number of visitors to the supermarket and the purchasing power are increasing, but the market has not returned to the normal level, so the supermarket always proactively supplies good prices and cooperates with brands to carry out promotions and discounts to divide. spending with consumers. In parallel with the good preparation at all supermarkets, the service of receiving orders via telephone and online has contributed to help sales of the supermarket system increase 20% compared to the time before the whole commune congress.
Other retailers such as Aeon mall Binh Duong Canary, Co.op Mart Dinh Dinh market, MM Mega Market, Lotte Mart ..., also recorded positive growth. Lotte Mart Binh Duong Director Pham Phu Hien shared that the consumption structure of the people after Tet has changed and focused on essential goods such as food and foodstuffs. Therefore, on holidays, weekends, supermarkets carry out promotions, stimulate demand, increase goods sources and receive new individuals to participate in the supermarket system. Since then, revenue is changing, increasing by about 20% compared to normal.
With a complex business system with diversified categories of goods and entertainment services, it is always operating normally and endeavors to provide the best shopping services, so the number of customers coming to shop recovers quite quickly. Marketing staff Aeon Mall Binh Duong, said that since the outbreak so far, sales at this supermarket mainly come from the food industry, detergents and some other essential goods. The sectors of garments, fashion, and electronics sold slowly but were recovering.
Evaluating this decline, statistics of Binh Duong Statistical Office showed that trade and service activities in the first months of 2020 were less active due to the impact of Covid-19 epidemic. Consumers refrain from shopping in public places, traveling and eating out at home, especially during the period of social spacing. After the social order was relaxed, in May, 6 purchasing power on the market showed positive signals.
To promote market stimulus
Commercial activities, bustling services are back, people are comfortable shopping is a good sign. However, the consumption of people is still slow compared to normal and the same period last year. The reason is that the leaders of the retail businesses said that due to the impact of the Covid-19 epidemic, people reduced their spending. The price of many food items including pork has increased, affecting the revenue and sales of the units. This is also reflected clearly in the statistics on total retail sales of goods and revenue of consumer services of the people in the province.
According to experts in the trade industry, these figures are very worrying in the current economic context, because low purchasing power will affect production, business and economic growth. When purchasing power weakened, production and business encountered many difficulties, leading to the "health" situation of the enterprise system, which was also seriously affected. Therefore, to promote economic development, one of the current solutions is to stimulate domestic market. Because this is a fulcrum to help businesses maintain production and overcome difficulties. In the long run, the development of the domestic market will promote the development of Vietnamese goods production in a strong, highly competitive way, serving both domestic consumption and export.
For the retail industry, to revitalize purchasing power, supermarkets and trade centers have implemented a lot of activities to stimulate shopping, promotions and discounts. At the same time, it attracts customers to shop via channels such as phone, order via Website, Apps, and discount promotion when paying via QR code. The timely change of sales methods has helped Businesses improve revenue.
According to many consumers, the discount programs along with new shopping solutions have brought them a rich choice. The initiative and quick adaptation of retail units have been creating good effects for the market. Thereby contributing to improving sales, soon reaching the proportion of total retail sales of goods and consumer services revenue in 2020 will increase at an average of 20-25% as in the past years.
Reported by Thanh Hong – Translated by Vi Bao
