A survey on requirements for Vietnamese goods showed that pattern, price, and quality are priorities for customers. Most of answerers said that the requirements are a significant demand for customers and are also concerned things for businesses.
With a question of “What should Vietnamese goods do to lure clients and compete with imported goods?”, answerers referred to pattern, quality, after-sales, advertisement, price, distribution network…
A program of bringing Vietnamese goods to rural areas lures numerous customers.
The initial survey conducted by Binh Duong Newspaper’s reporters aimed at promulgating the mobilization of “Vietnamese people give priority to using Vietnamese goods”.
Nguyen Thi Thuy, a worker of Yazaki Eds in Di An district, said workers like us give priorities to using cheap goods. She explained with her income of VND2-3mil per month, she has to pay attention to cheap goods. Meanwhile, Hoang Thi Yen, a student of Binh Duong University, shared she realized significance of the mobilization of “Vietnamese people give priority to using Vietnamese goods” but with her modest money she must consider clearly before buying any products. She accepted to use products made in China because they are suitable to her pocket.
After deciding to buy a television set branded Viet Sam, Hung, a worker of Tien Phong Plastic Co. said that he chooses this product, owing to its cheap price, nice pattern and fair quality and after-sales.
Some other customers said that to surge the quantity of Vietnamese people to using Vietnamese goods, businesses’ awareness is a top priority then customers’ awareness. Businesses producing products have to consider market part. In Vietnam market, most of local customers are average and low incomers, so products must be suitable to local clients’ pockets.
However, other ideas said that right advertisement and marketing will be a crucial solution to win Vietnamese customers’ trust in Vietnamese goods. This is proven by trade fairs bringing Vietnamese goods to rural areas. Distribution network and after-sales and promotion programs are an indispensable factor to lure more customers.
Reported by K.Tan – Translated by A.C
