In order to integrate deeply into the world economy through bilateral and multilateral trade agreements, branding for products and businesses (enterprises) in Binh Duong is becoming an urgent need.
Businesses need to focus on building brands associated with exports. In the photo: Made in Minh Phat Company (Thuan An City)
The destination of competition
In recent years, free trade has brought opportunities for countries to access global markets, businesses have easier to bring goods to consumers. However, the global market requires increasingly strict rules of origin and is controlled by trade defense technical barriers. Therefore, most businesses and many countries come up with strategic strategies to promote trade and export of goods.
In order to develop a sustainable economy, high competitiveness, there must be prestigious brands. According to Ms. Nguyen Thanh Ha, Deputy Director of Department of Industry and Trade: “Brand is a factor contributing to maintaining and expanding the market for businesses. Thereby helping to improve commercial civilization and restricting unfair competition between businesses. When establishing, enterprises not only create many advantages in the market but also in product distribution, business development ... ”. Currently, the strong attraction of foreign investment in Binh Duong creates favorable conditions for businesses to develop cooperation, but also poses requirements to improve competitiveness, constantly innovating. At the same time, businesses must build a brand for their products and consider this a sustainable competitive advantage, confirming their position in the domestic and international market.
As both a destination and a tool of competitiveness of businesses, brands contribute to creating and strengthening the image of local and national. The construction of products and enterprises of Binh Duong is becoming an urgent need, especially for small and medium enterprises. Economic expert Pham Chi Lan said that Binh Duong is the strongest country in the country in terms of export timber, so it is necessary to promote the construction of timber and raise export value. The construction of THTH will bring high value for businesses compared to outsourcing for partners as today. On the path of sustainable development of Binh Duong timber enterprises must pay attention to the construction of products as well as collective brand of Binh Duong wood.
Succeeding in building and developing the brand, Mr. Tran Thanh Trong, Director of Ban Mai Morning Joint Stock Company (Ben Cat Town) said that Sang Ban Mai's machinery has been exported to some Southeast Asian markets. . As a leading manufacturer and supplier of generators in Vietnam, the company not only has a strong position in the domestic market but also reaches out to the international market, providing the SBMPOWWER brand of industrial generators for many large projects. . Perseverance to improve product quality, XDTH has helped Sang Ban Mai's generators have a certain foothold in the country and the region. This gives businesses the opportunity to access export markets, bring about cooperation contracts for investment, business and product consumption.
Regarding the promotion of the construction of production products, Mr. Nguyen Quoc Cuong, Director of the Department of Science and Technology, noted that not only exporting enterprises and enterprises doing business in the domestic market must also improve their knowledge. Update information on intellectual property. "Intellectual property is a tool to promote, build and develop brands, contributing to improving the reputation, reputation and competitiveness for businesses," Mr. Nguyen Quoc Cuong emphasized.
Promote e-commerce
Nguyen Quoc Thinh, Institute of Brand and Competitive Research, said choosing a reasonable and feasible model to build and develop brands for local products will depend on many factors. , stemming from production and business practices as well as implementation capacity of each locality. In fact, customers have hundreds of different reasons to choose a product, but surely they must have more reliable information about it. In the development of electronic commerce (E-commerce), enterprises, besides focusing on communication about products and brands, need to ensure the authenticity of the information.
According to the leader of Binh Duong Wood Processing Association (BIFA), Binh Duong's wooden products and wooden products have played an increasingly important role in the world supply chain. However, the majority of businesses doing outsourcing should not much profit and no own brand. In order to promote the development of wood brands associated with promoting e-commerce, recently, BIFA signed with a number of enterprises to provide technology solutions to build databases, digitize management activities and apply the virtual reality technology, 3D showroom ... Currently, the trend of online selling is growing in the situation of Covid-19 disease spreading widely in countries around the world. The leading retail stores in the world such as Costco, Walmart, Target Ikea ... are reducing opening hours and closing some showrooms as recommended by the Government. B2B E-commerce channel is being selected as the leading sales channel for exporters. If you embark on the conversion right now, businesses will need 3-6 months to open a sales or distribution website through an e-commerce site. However, the digital conversion absolutely requires a roadmap of at least 3 years. Therefore, right now wood enterprises must act. Timber businesses directly approach customers, build their own and take advantage of cross-border e-commerce platforms.
Mr. Tran Xuan Thuy, Director of Amazon Vietnam, wants to support wood enterprises to reach more than 300 million international buyers on this floor. Mr. Tran Xuan Thuy said that compared to traditional trade channels, e-commerce has a lot of benefits when it is easy to reach consumers globally, Vietnamese goods can go around the world without domestic enterprises needing to build. building distribution systems and warehouses in those markets. In addition, Amazon not only helps businesses build and promote products with Vietnamese brands but also has enough tools to help protect registered trademarks. Therefore, to take advantage of this great benefit, when starting to access Amazon, businesses should have a long-term sales strategy and brand strategy.
Reported by Tieu My – Translated by Vi Bao
