Binh Nham (Thuan An Town) is famous for making ginger jam and wooden clogs. Following previous generations, Thai Van Anh Hung, in Binh Thuan Quarter, Binh Nham Ward (Director of Hung Thai Production - Service - Trading Company) has maintained and developed the traditional clog profession, taken this product to international markets.
Thai Van Anh Hung instructs his workers to glue clogs.
Efforts to maintain a traditional profession
From an early age, Mr. Hung learned to make clogs. Having witnessed the bustling time of Binh Nham wooden clog village, when this traditional craft gradually disappeared, he was very worried. Among five brothers, he is the successor of his family’s occupation.
In order for wooden clog to survive and develop, he traveled around markets, trade centers, domestic and abroad fairs to search for consumer markets; and learned more from books and newspapers. He realized that the demand for wooden clogs of fashion market was still large. Since then, he boldly invested in fairs technology and modern machinery, instead of manual methods, to improve product quality; re-designed his products to catch current tastes and fashion trends of each period.
An opportunity came to him, when a customer from Japan decided to cooperate with his business to buy clogs with big orders.
In order to expand consumer market and production scale, he continued to promote traditional Vietnamese clogs that are sophisticatedly designed, lightweight, and have diverse designs suitable for all ages. Thereby, he expected customers would introduce his products to local businesses when returning to their home. As a result, many businesses in different countries came to his production facility to place orders. Gradually, brand name of Ba Than wooden clog was well known and ordered by many domestic and foreign customers.
To strengthen brand name
In 2002, Ba Than clog production facility developed into Hung Thai Production - Service - Trading Company specializing in wooden clog production. The company mainly produces wooden clogs for export and directly opens trading channels with foreign partners.
Apart from conventional clogs, the company also produces elaborate lacquered clogs; import new straps, soles to create beautiful designs for clogs. The differences and new innovations make the company's products popular among domestic and foreign customers.
Every year, the company exports about 500,000 pairs of wooden clogs to Germany, the Netherlands, France, Japan, Korea ... The company also cooperates with other production facilities in the trade village to ensure the delivery to partners always on time.
To strengthen the brand name for Binh Nham wooden clogs on the domestic market, the company strives to explore customer tastes, improve product quality, build direct distribution channels to bring products to customers with a suitable price. The company's annual revenue is about 1 million USD on average. The company has created jobs for 40 - 50 employees with an average monthly income of 7-10 million VND / person.
Reported by Van Tien – Translated by Ngoc Huynh
