In recent years, many brands of Binh Duong have affirmed their positions on domestic and foreign markets. Building competitive and high-quality products is the way enterprises move forward on the global integration path.
From the story of internal strength
There is no long history, but with its capabilities, Minh Long 1 Ceramics has reached the world-class standard and gains many orders from countries in Europe, Asia and America. This is success by internal strength, determination, and becomes a national brand name.
Ly Ngoc Minh, Director of Minh Long I Ceramics Company, said that positioning a brand was a long journey and taking on great challenges. Since the 70s of the last century, Mr. Ly has constantly studied many ceramic lines in the world to improve and get rid of the image of cheap and popular ceramics. After 20 years of nurturing internal resources, defining a world-class business strategy, in 1996, Minh Long I invested millions of US dollars to import modern technologies and design lines from Europe. Along with breakthrough researches and the trust in traditional products of the fatherland, high-class ceramic products branded Minh Long I were born. In particular, Minh Long I ceramics are able to retain the Vietnamese soul and bear Vietnamese cultural identity. Up to now, Minh Long I ceramics confidently compete with many domestic and world-class ceramic brands, based on its 15,000 different types of products, including up to 3,000 models of import products.
Minh Long I Ceramics are still making efforts to research and promote its products.
To sum up his path to success, Mr. Ly said that core value of Minh Long I is four no and four yes. Four yes are having culture, art, own style, and a soul. Four no are no borders, time, no gender, and no age.
To demonstrate the long-time story and branding vision, there is another example. That is Vinamit and its story that begun in 90s of the last century, when products of Vinamit Company reached and stood firmly on the world market. According to Nguyen Lam Vien, Chairman of Vinamit Company, the core value and culture of Vietnam is to make real products containing real value. However, for decades, through many difficulties in cultivating, tending and adjusting process, clean agriculture has brought sweet fruits for Vinamit. With a methodical investment, the company's products received organic certificates issued by the US, EU and China.
According to Mr. Nguyen, the best way to bring products to foreign markets is to let consumers try it. After this step, companies can measure the reception through the density of customers coming to try and returning to buy the products. The more unique, outstanding and valuable a product is, the better it can spread. The inevitable requirement for entrepreneurs in the Industry 4.0 is to be creative. To be creative, we must first understand clearly what we are doing, and preserve the essence of the product.
Talking about his path of building brand, Nguyen Thanh Nghia, General Director of Dai Thien Loc Corporation, said that starting from a small company with a small charter capital, but so far, success and contributions of the company have been rewarded with many prestigious awards. In particular, in 2018 and 2020, Dai Thien Loc Corporation was certified by the Government to be National Brand of Vietnam. Mr. Nguyen decided to choose a pure-Vietnamese names for his products. The good news is that so far, the company's products have not only trusted by domestic consumers but also dominated foreign markets, such as Cambodia, Laos, Thailand, Indonesia, South America, some West Asian countries, Africa…
There is no stop
Great success, but at any time, Ly Ngoc Minh has never decided to stop. He regularly participates in major fairs to promote his products and devoted himself to researching and generating "Healthy" product lines in accordance with current consumer trends. At Ambiente International Fair of Household Appliances and Consumer Goods 2020 in Frankfurt (Germany), with the participation of many corporations from 90 countries around the world, Minh Long I's "Healthycook" booth attracted the attention of many visitors; they were able to observed chefs cooking dishes using porcelain pots. The presence of Minh Long I at the fair contributed to bringing Vietnamese ceramic brand to many customers around the world. Unique ceramic products having sophisticated design and following latest trends of health protection made a good impression on international visitors.
Amidst the extensive globalization, Vietnam participates more and more in global free trade agreements; then good branding is more meaningful and has important role to enterprises. Since 2008, Dai Thien Loc Corporation's factory complex (Song Than 3 Industrial Park) with an area of more than 105,000m2, is a large-scale, modern manufacturing area equipped with machinery and technology imported from Europe. Nguyen Thanh Nghia said that imported modern lines from Europe was to generate world-class products that meet increasingly high market requirements and to become more competitive.
On the other hand, Nguyen Lam Vien wishes, in addition to Vinamit products, all agricultural products of Binh Duong could be exported and gain high value. With that spirit, he does not hesitate to share his experience with those in need. “If I go back to the beginning, I still orient Vinamit's products towards foreign markets first. Vietnam is an agricultural country, for a long time, enterprises mainly sell their products domestically, no matter how well they do, they always face price competition. According to marketing principles, to break through, never be afraid of time. That is the Japanese business culture. If a business offer a simple product that anyone can do, it can only exist for a short time", Mr. Nguyen said.
Reported by Tieu My - Translated by Ngoc Huynh
