The situation of Covid-19 epidemic in the world is complicated and complicated, while the export sector still faces many difficulties, the domestic market becomes a "relief" for enterprises.
Supermarkets in the province promote promotion, stimulating domestic consumption demand
The market has changed well
In the first 6 months, total retail sales of goods and services in the province were estimated at VND 122,391 billion, up 9.4% over the same period. The consumer price index in 6 months increased by 3.44% over the same period, of which goods increased by 8.53%, services increased by 23.93%. This is a positive sign of the economy in a normal state just recently.
Notably, the total retail sales of goods and services in cities in the province have a good growth. In Thu Dau Mot City, the total retail sales of goods and services is estimated at over VND 79,770 billion, up 12.2% over the same period, reaching 40.1% of the plan. In particular, the domestic economic sector is estimated at VND 79,760 billion, up 12.2% over the same period. According to the City People's Committee, the purchasing power at markets and supermarkets has increased. Diversified commodity market, stable purchasing power, basic supplies to meet the needs of consumers. Thuan An City has a total retail sales of goods and service revenue is estimated at 37,750 billion, up 17% over the same period, reaching 48% compared to the resolution of the People's Council. Currently, there are over 30,000 households doing business - service, 5 supermarkets, 7 shopping centers, 23 planned markets, 62 convenience stores.
In other localities, trade - services also achieved good growth. Tan Uyen Town has a total retail sales of consumer goods and services estimated to reach VND 5,980 billion, up 14.78% over the same period. Commodity market in the town was stable, there was no speculation of hoarding goods, sudden increase in prices caused market instability. The town continues to carry out the inspection, control, supply of goods, stabilize market prices to serve the people in the situation of epidemic situation is becoming more and more complicated.
Currently, in the functional areas, retail businesses are implementing solutions to stimulate demand, increase after-sales service to encourage consumers to take the speed of sales and sales. retail and consumption growth will reach the 2020 plan. Implement well the campaigns "Vietnamese people favor Vietnamese goods", "Bringing Vietnamese goods to rural areas" ... At the same time, the units The function also enhances the state management of trade and services, regularly inspecting and strictly handling acts of trading in fraudulent and fake goods, poor quality goods and unsafe foodstuffs. born.
To increase the promotion
The constant efforts from retailers are the "catalysts" that drastically change consumer behavior. Currently, consumers are still optimistic and quickly switch to online shopping channel. Quickly seizing this opportunity, commercial enterprises have more in-depth access to technologies, solutions, promoting online shopping and actively implementing promotions.
The Covid-19 epidemic has created new trends, supermarkets have also shifted their businesses to meet the shopping needs of their customers. According to Pham Phu Hien, Director of Lotte Mart Binh Duong, on weekends, supermarkets carry out promotions, stimulate demand, increase goods sources, receive new individuals to participate in the business system at supermarket. According to the leader of Big C Binh Duong, the supermarket always proactively supplies good prices and cooperates with brands to carry out promotions and discounts to share spending with consumers. In parallel with the good preparation in all aspects of the supermarket, the service of receiving orders via phone and online has contributed to the increase in sales of the supermarket system.
In July, the Ministry of Industry and Trade organized the program "National concentrated promotion month 2020 - Vietnam Grand Sale 2020" nationwide, combining traditional trade and e-commerce activities to create spread, radiate and attract the participation of production and business enterprises in all fields. Through the program, businesses will be able to carry out many promotional activities with diverse and attractive content for consumers to buy products and services of quality assurance and appropriate prices.
Mr. Hoang Long, Director of Co.op Mart 30-4 Supermarket considers it a direction in the future. In order to revitalize purchasing power, supermarkets have implemented many activities to stimulate demand for shopping and discount promotion. At the same time, it also attracts customers to shop via channels such as phones, order via websites, apps, discount promotions when paying via QR codes ... The timely change of sales methods has helped Businesses improve revenue.
Reported by Tieu My – Translated by Vi Bao
