Dau Tieng Farmers' Association has cooperated with the District Economic Department and the Center for Application of Scientific and Technological Progress, Department of Science and Technology to announce the Dau Tieng collective Mangrove trademark. Since then, Dau Tieng mangosteen has obtained a passport to reach the market farther and more sustainably.
The brand has been handed over to the farmers
In the general trend of the market today requires products must have clear origin, origin, trademarks protected from authorities. Therefore, Binh Duong province has paid attention to building a trademark for typical agricultural products.
The representative of Intellectual Property Department handed over the certificate of registration of the Mang Tieng collective collective trademark
After more than 2 years of project implementation, from preparation to training for organizations and individuals concerned, building models and implementing a number of pilot management and exploitation of collective marks , on June 24, 2019, Dau Tieng Mangosteen collective brand was officially handed out to farmers who planted mangosteen in Dau Tieng district. This is a truly significant event for farmers in Dau Tieng district, because together with the collective brand is handed over, they have obtained thousands of standard stamps, Department of Department Intellectual licensing licenses to paste on each mangosteen made by my own hands. From here, Dau Tieng mangosteen is not only a pure agricultural product but also has intellectual property and brand protection when products are circulated on the market.
Dressed in a new shirt, Dau Tieng mangosteen is now not only the main source of life for the peasant farmers but has become a home country, a characteristic culture of the land of Thanh Tuyen and Thanh An, Dau district. Language.
Maintain the brand
In recent years, at the delicious fruit competitions in the Southeast region, mangosteen in Thanh Tuyen and Thanh An communes, Dau Tieng district have won high prizes. That said, Dau Tieng Mangosteen has now become a true brand.
Dau Tieng district mangosteen is grown according to VietGAP standard
Leaving the brand of Mang Tieng Mangosteen collective affirmation of prestige, a firm foothold in the market, currently only the types of mangosteen that meet the new quality are licensed by Dau Tieng Farmers Association to use this label to paste up the product. This is also an important sign to help consumers accurately identify Dau Tieng mangosteen, contributing to improving product value, protecting the reputation of producers, helping them feel more secure in production and consumption. Collective trademark certificates are also a passport for the Dau Tieng mangosteen products to reach the world market.
It can be said that intellectual property development for Dau Tieng mangosteen not only promises to increase the mangosteen level but also creates a stepping stone for many other products of the province to affirm its brand. At the same time, this also contributes to raising the awareness of intellectual property of people and businesses, encouraging each locality, enterprise and farmer households to improve their solidarity and mutual preservation and development. Typical agricultural products are associated with a land.
Reported by Son Dong – Translated by Vi Bao
