The “Vietnamese give priority to using Vietnamese goods” campaign launched by the Politburo has reached good results after five years of implementation.
The campaign has not only changed Vietnamese consumption psychology, but also raised producers’ responsibility. It has seen as a vital motivation for domestic enterprises to enhance their competitive ability in the international economic process.
Vietnamese goods at the 3rd provincial market-day for young workers
Domination of Vietnamese goods
The “Vietnamese give priority to using Vietnamese goods” campaign has made a positive change in Vietnamese consumption psychology. More than 90% of products at supermarkets, trade centers and traditional markets nationwide are now domestic ones. In Binh Duong, some supermarkets, namely Co.opMart, Vinatex…have reached a great value in turnover for domestic commodities. Particularly, Co.opMart Binh Duong over the past 10 months still maintained a 8% growth against last year’s same period with a total turnover of nearly VND370mln, over 95% of which was from domestic commodities.
To achieve the above result, Co.opMart Binh Duong has actively promoted the “Vietnamese people give priority to using Vietnamese goods” by concrete activities, including sorting out domestic commodities with high quality and reasonable price, organizing promotional programs to stimulate consumption demand, improving the quality of service…
Co.opMart Binh Duong’s effective business and good implementation of the campaign have assisted domestic producers to improve their competitiveness. Trinh Thi Mai Han, Deputy Director of Co.opMart Binh Duong said that the supermarket has given priority to domestic providers under the campaign. Hence, more than 90% of products at the supermarket are now domestic ones…
Joining hands in advocating Vietnamese goods
To achieve the above result, provincial Steering Board of the “Vietnamese people give priority to using Vietnamese goods” campaign over the past time attached special importance to propaganda work, helping the local people properly understand about the value and trademark of Vietnamese goods.
Tran Thi Kim Hoa, a resident in Phu Giao district’s Vinh Hoa commune said that the province’s program of “bringing Vietnamese goods to rural areas” has contributed to raising the local people’s awareness of using domestic goods in recent years. She also hoped that the program would be widely disseminated via the mass media so that the local people could get access to high-quality Vietnamese goods.
The “Vietnamese people give priority to using Vietnamese goods” campaign is also the process of improving domestic enterprises’ competitiveness. According to Trinh Thanh Hai, General Director of ICC Co, domestic enterprises enjoy a lot of benefits when residents give priority to using their products. Therefore, domestic enterprises need to better improve their quality of products and services at customers’ confidence, which is indispensable.
Nguyen Thanh Phi, Sales Manager of Phi Hieu Trading Production One-Member Co.Ltd. with the Vina-Home brand name said that located in Binh Duong, the company has so far developed nearly 500 agents nationwide, not only meeting customers’ demand for improving life quality, but also affirming the position and value of a Vietnamese trademark in the domestic market. “The company is implementing a big promotional program at the 3rd provincial market-day for young workers. This is one of practical activities done by us in response to the campaign, aiming to raise the position of Vietnamese commodities in the domestic market”, he emphasized.
Possibly affirming, the campaign has so far reaped success in terms of scale, economic efficiency and society. It has helped Vietnamese goods have a stable position in the domestic market and occupy a great proportion in the country’s total retail sales value. For the campaign getting better results, along with the efforts by many sides, domestic enterprises need to have stronger coordination in production and business towards sustainable development.
Reported by Quynh Nhien-Translated by K.T
