After one year of launching “Vietnamese prioritize to use Vietnamese products” movement, new market niche is open to not just rural but also urban customers.
Trade Ministry has made a right choice to have launched the movement to rural areas where products from China have long dominated the market. Rural market, where 70% of the population is living, is evaluated as potential.
Vietnamese products spread to rural area of Phu Giao
“We have decided to prioritize Vietnamese high quality products to build up trust,” said Mrs. Vu Kim Hanh of Vietnamese Business Support Associates (BSA).
Functional agencies estimated by the end of July 2010 that products have dispatched to rural areas for 68 times attracting 5 million turns of shoppers paying up to VND 1,500 billion of revenue. The product categories are food, garment, daily-use products, etc.
According to surveys of BSA, revenue and participants increase by each dispatch. BSA has also organized market time for about 6,000 to 10,000 turns of laborers with delightful earnings.
“Domestic customers have been familiar with and more trustful to Vietnamese products. Of two same products from China and from Vietnam, people tend to choose Vietnamese product despite a little difference in price,” said Mrs. Nguyen Thi Le Hong who is General Director to Dong Nai Industry and Food Company during her attending of Vietnamese high quality products exhibition in Dong Nai province.
Meantime, urban areas, where only 1/3 of population in comparison with rural area, have become new targets of the movement. Customers in those areas are demanding customers who require for higher quality and models as well as safety and origin.
However, Vietnamese products have made remarkable achievements to confirm positions of quality, models, materials and professional suppliers. And, awareness of enterprise has made the difference.
“As an example, 5 years ago Vietnamese textile was limited in production only while promotion and delivery are assigned to retailers. Today, in modern production age, delivery systems are stressed on,” evaluated by Mrs. Duong Thi Quynh Trang – Foreign relation Director of Big C.
By 2011, Trade Ministry is projected to promote national trade program in which the organization is coordinated with functional agencies and enterprises by connecting with market information issuing and cooperation to reduce negative competition. The state will also offer policies to support investment in terms of infrastructure supporting delivery system development.
Reported by Thien Khiem – Translated by Vi Bao
