Vietnam’s mooncakes shipped abroad for traditional festival

A large volume of Vietnamese mooncakes will be shipped to foreign markets in the next few weeks as the traditional Mid-Autumn Festival is on the horizon.

A sophisticatedly designed box of mooncakes

Mondelez Kinh Do, an affiliate of Mondelez International, announced on August 13 that its mooncakes are now present in the US, as well as ready to serve millions of consumers in Vietnam and other Asian countries for the upcoming festival, celebrated on the 15th day of the eighth lunar month or September 24 this year.

The cakes destined for the US are favoured by many Vietnamese there, especially those made with fillings of durian, lotus seeds, green tea, red bean, and mung bean.

Bui Thi Thanh Huyen, Deputy General Director for Marketing at Mondelez Kinh Do, said each year, the firm plans ahead early in order to produce mooncakes that can serve Vietnamese expatriates in the US as well as its domestic consumers.

Aside from the US, it will also export Oreo branded mooncakes to the Asian markets also observing this tradition such as in China, Singapore, and Thailand, she added.

Kao Sieu Luc, General Director of ABC Bakery Co. Ltd, said his company has received an order for 60,000 high-quality mooncakes from US partners.

It will supply at least 2.5 million cakes in total, or 500 tonnes, for the Mid-Autumn Festival next month, he said, adding that the business had sold two million last year.

Apart from foreign markets, the two producers as well as their rivals Bibica, Dong Khanh, and Nhu Lan have also enhanced efforts to meet domestic consumers’ rising demand for newer designs, flavours, and packaging.

VNA