Breakthrough on new technology
Regarding Binh Duong province’s porcelain industry, Minh Long I is the vanguard unit leading in researching and investing in modern equipment, improving patterns and products as well as expanding market. Right from 1993, Minh Long I Company led in quitting burning by wood to replace by gas in an attempt to minimize environmental pollution, help the company gain products with stable, synchronous and high quality, improving business efficiency and opening movement of using gas kiln in the porcelain industry in the province.
For the process of production, Minh Long I has bravely renovated technology and equipped the state-of-the-art facilities such as compressor, auto pouring machine, drying machine and so on imported from nations famous for porcelain industry such as Germant, France, Japan, Italia and among others.
In addition, the company has renovated and perfected facilities to meet its demand on production. In 2005, Minh Long I started producing relief by machine. This is considered as a breakthrough for fine art products. In 2006, the company invented a hydraulic mold for compressor. This initiative helps reduce 2/3 expenses for the company. One year later, the company created ivory enamel products that are more beautiful and more rigid and faster than ordinary ones. In addition, the company successfully applied Nano technology into products.
Putting foundation into national identity
Ly Ngoc Minh said “I always try my best to combine traditional production with modern machine to ensure unique characters for my products, showing soul and spirit of the well-known handicraft industry in Binh Duong.
Aside from leading in using modern technology and equipment, the company has implemented management form scientifically. In 2002, Minh Long I applied the quality management system under the standard ISO 9001:2000 and became Vietnam’s first hi-grade porcelain maker.
With the strategy of putting foundation into the national identity, the company has designed a series of patterns named “Hon Viet”, “Cam Tu”, “Son Ha” and so on. Additionally, may other patterns have showed Vietnamese soul and spirit through images of bamboo tree, temple, Vietnamese women and children.
Recently, on Oct. 7, 2013, after 8 years of researching market, designing and testing, Minh Long I introduced a hi-grade product collection called Ly’s Horeca with reasonable price for hotels, restaurants and eateries. Products of the line are hard, durable and can be used in ovens, microwaves and dishwashers.
Sharing is happiness
Born in a poor family, Ly Ngoc Minh has made greater efforts to become a talent and famous entrepreneur in hi-grade porcelain industry, taking Minh Long I Co.Ltd. from a homebase workshop into a big company with the total investment capital of over US$50mil, placing jobs for thousands of laborers and winning export turnover of several tens of millions of US$ per year.
As a successful man, he has managed to help the unlucky. Annually, Minh Long I spends VND200-600mil for charity activities of granting scholarships to poor students, helping flooding-hit victims, building charity houses to the poor and many more.
He revealed “My biggest wish is to introduce Vietnamese country and people to the world through porcelain products imbued with the national identities”.
Thanks to production expansion, Minh Long I has become a famous company inside and outside of the country. The company’s hi-grade products have been chosen as gifts for beloved guest delegations. Since 2009, the company has continued building a 120,000sqm factory and invested in the state-of-the-art facilities.
Reported by Huong Binh Minh – Translated by A.C
