The campaign “Vietnamese people give priority to Vietnamese goods” and price stabilization programs launched by provincial Vietnam Fatherland Front Committee have been responded positively by organizations, associations and enterprises. Simultaneously, young people have been also paid more attention to domestic goods.
Meeting young people’s needs
When we asked: “Are you concerned about domestic products?”, many answered: “Vietnamese goods are our preference, because Vietnamese products have increasingly met consumer’s tastes”.
Previously, the youth preferred imported products. Now, they like domestic products, which have abundant designs, good quality but lower price than imported ones of the same category. Pupil Ngo Vu Thao Quynh of Hung Vuong gifted high school (Thu Dau Mot City) said: “I usually choose domestic products when buying consuming goods for the youth, because of good quality, safety, and reasonable price”.
Young persons bought Vietnamese products at a market day.
However, in rural areas, the appearance of high-quality Vietnamese goods is not widespread. In addition, young people with low income cannot afford some products. On the other hand, goods having unknown origins but low price are sold everywhere, affecting negatively the consumption of Vietnamese goods.
Keep trying
Ms. Nguyen Pham Duy Trang, Secretary of provincial Youth Union, said, the union had encouraged youth members to join the campaign “Vietnamese people give priority to Vietnamese goods” launched by provincial Youth Union and Department of Industry and Trade with many various activities combined with youth movements. Many practical activities are youth contest and the campaign “Vietnamese people give priority to Vietnamese goods”; propaganda of the campaign in newsletters, thematic reports; price stabilization programs, mobile booths to sell Vietnamese goods… Particularly, “Workers’ fair” is organized quarterly by provincial Youth and Young Labor Supporting Centre, helping young people to pay more attention to Vietnamese goods.
Furthermore, annually, market stabilization program organized by competent authorities have contributed to improving competitive capability of Vietnamese goods, ensuring the balance of supply-demand, controlling price. For instance, market stabilization programs of textbooks had a price that is 10% lower than posted price, school supplies, stationeries had 15%-discounted price.
The impact of propaganda of the campaign “Vietnamese people give priority to Vietnamese goods” has made visible changes in young people's awareness about domestic goods. Apart from governmental effort to perform the movement, businesses also need to improve product quality and design to attract consumers, especially young consumers.
Reported by Q.Nhien – Translated by Ngoc Huynh
